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Archive for September, 2015
Deep Dive on Drum Control
Any musician or sound guy knows: drums are the most difficult instrument to mix and control. Last month, we discussed how drum control is one of the areas over which musicians and tech guys face off. We suggested that acoustic sets with isolation shields are the best option when it comes to getting the perfect drum sound. In this article, we’ll explain why isolation shields are so important, and discuss two more essential components to take you deeper into the world of making drums sound great. 1. Isolation Shields Many worship centers recognize that sound control is easier with an…
How to Make Sure Your Christmas Service Runs Smoothly
Did you know that now is the time to start thinking about your Christmas services? The story below is about how audio and video systems can ruin a Christmas pageant– and a recommendation for how to stop that from happening. *** After months of expectation, the Christmas pageant service had finally arrived. This year, the children’s ministry staff had poured hours of time into costume creation, set construction, and mayhem management during rehearsals. Preparation for the pageant was always a struggle, but the play had been coming together nicely in the past few weeks as the elementary school children finally…
3 Ways to Create an Effective Retail Experience
These days, multimedia is taking over the retail shopping experience. In a world that bombards customers with advertising messages from morning till night, it’s increasingly important to create a shopping experience that your customers will notice and enjoy. Of course, even if you’re using the latest in-store marketing techniques, you want to make sure that your efforts are creating value without breaking the bank. At Audio-Video Group, we’ve identified three components that you need to excel in if you want to create an effective (and profitable) retail AV experience. 1. In-Store Music This is one of the first steps towards…